Captured Moments by Kris

Project Overview: Designed a website for Captured Moments by Kris, a local Sacramento-based photographer specializing in family and couples photography, with the goal of creating a visually stunning and user-friendly online presence to attract clients and showcase the photographer’s portfolio.

Goals:

• Showcase Photography Portfolio: Create a gallery that highlights the photographer’s best work, making it easy for visitors to view different photography styles and services.
• Client Booking System: Implement a simple, intuitive booking system for potential clients to easily schedule photo shoots and inquire about packages.
• Reflect Brand Identity: Ensure the website reflects the personal and warm nature of Kris’s photography services, creating an inviting, trustworthy online presence for family and couples.
• Mobile Responsiveness: Ensure that the site provides a seamless browsing experience across all devices, especially mobile, as many clients may be browsing on-the-go.

Design Process:

• Client Consultation: Worked with Kris to understand the brand’s personality and target audience (families, couples, and individuals looking for professional photography).
• Wireframing & Visual Design: Created wireframes and designed a clean, image-driven layout with large, high-quality photo galleries and easy-to-navigate booking sections.
• Booking System Integration: Integrated an easy-to-use booking tool, allowing clients to choose their preferred dates, times, and packages directly from the website.
• SEO & Local Optimization: Implemented SEO best practices to ensure the site ranks well for local searches, particularly for family and couples photography in the Sacramento area.
• Usability Testing: Conducted user testing to ensure the website was easy to navigate, with smooth transitions between galleries, pricing, and booking sections.

Outcome: The redesigned website helped establish Captured Moments by Kris as a professional yet approachable photographer in Sacramento. It allowed potential clients to effortlessly browse portfolios, learn about services, and easily book sessions. The visually appealing design and seamless user experience increased client engagement, resulting in higher inquiries and bookings for Kris’s photography services.